With “upgraded models and screens” and is rumored to be “joining forces with TSMC” to manufacture chips
Google’s next-generation flagship Pixel 8 series will go on sale on October 12 focusing on artificial intelligence (AI) features. In addition, Google expects that the next-generation Pixel 9 series, which will be launched in 2024, will also go viral on the Internet, and the Pixel 9 series will follow in the footsteps of the iPhone, adding a model to the Pro series and upgrading the screen size, causing controversy at times.
An analyst at research firm Display Supply Chain Consultants (DSCC), revealed that Google’s Pixel 9, 9 Pro, Pixel 9a, and foldable phone screens will all be larger than this year’s Pixel 8 series, although outsiders had originally predicted Google would launch the Pixel 8a mid-range next year, but Ross Young did not mention this. In addition, a previous report by the Android Authority stated that Google is unlikely to release a series next year, depending on the sales performance of the Pixel 7a.
The report also notes that the Pixel 9 Pro will feature a similar design to the iPhone 15 Pro and iPhone 15 Pro Max, split into 2 models, one with the same small screen size as the Pixel 9 and the other with the same large screen as the current model, bringing the Pixel flagship lineup to a total of 3. It is understood that the Pixel 8 measures 6.2 inches and the Pixel 8 Pro is 6.7 inches, and Apple is also releasing the iPhone 16 Pro Max next year, prompting predictions from the outside world that the Pixel family should be moving in a similar direction.
In addition, the Tensor processing chips that predated Pixel phones on the market will be made in TSMC, parting ways with the current Samsung collaboration, leading many users to expect Pixel phones to be equipped with better chips for further upgrades in performance and longevity.
The Android Authority also pointed out that TSMC’s Tensor chips will be delayed until 2025, and that the Pixel 9 series launched next year will still be equipped with Samsung’s Tensor G4 processor, with limited upgrades.
However, according to IDC data, the Pixel currently has less than 1% market share in the global smartphone market, and Google still outperforms the iPhone in terms of technology and hardware integration, but the current Pixel family has been gradually advancing in the direction of iPhone’s development in screen sizes and chips.
Experts also noted that Google should market the Pixel 8’s AI capabilities heavily in the US, which is expected to increase market share in the year-end shopping season and further strengthen the competitiveness of the Pixel lineup.